Practical communication training for the moments that shape professional reputation.

“I took Laressa Watlington’s Media Ready training and walked out with a wealth of knowledge that I could use right away. She showed us why visibility is directly tied to business growth and how to position ourselves as true experts. I learned how to develop expert topics, build a powerful story bank, and craft pitches that actually grab attention. She also gave us an inside look at how media decision making works, how to be camera ready for interviews, and how to manage visibility goals without feeling overwhelmed.

This masterclass was practical, clear, and full of strategies that make a real difference. I left feeling confident, prepared, and ready to step into bigger opportunities.”

“Laressa’s Media Ready training course was exactly what I needed—and more. Her deep expertise is matched by her generosity and genuine support throughout the process. She took the time to understand my personal goals and tailored the content to fit my needs, making the experience feel completely customized.

What stood out most was Laressa’s openness to questions—no matter how big or small—and her thoughtful, encouraging feedback. She not only offered expert suggestions for improvement but also made sure to highlight what I was already doing well, which boosted my confidence tremendously.”

“Laressa’s Media Ready training was an outstanding experience. She equipped us with practical frameworks such as story banking and topic banks, which have streamlined the way I generate ideas and prepare for media opportunities. Her guidance on developing pitches and engaging with media outlets was strategic, insightful, and tailored to our specific goals. I left the training with greater confidence and a stronger toolkit to communicate our stories effectively.”